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Research papers

Fortune of the commons

We needed to understand motivations behind the consumption of a street snack known as "Snacks-locos", which was gaining popularity in different cities in Mexico. When we transformed the consumers into researchers, we not only received the best...

Catalogue: Congress 2018
Authors: Ines Cuevas, Sofia Zacarias
Company: De La Riva Group
September 23, 2018
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Citation

Cuevas and Zacarias (2018a, September 23). Fortune of the commons. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fortune-of-the-commons-9360